The livestock sector is dynamic. Innumerable developments in food safety, animal welfare and environmental protection have resulted in changes in farm management. Animal health and welfare are high on the societal agenda and are priority areas in discussions about responsible and sustainable entrepreneurship. But what are the economic and financial consequences for the entrepreneur? What are the opportunities and the threats? Wageningen UR Livestock Research anticipates these trends by working with the sector to focus on the links in the process where progress can be achieved.